Management Team

With over 100 years of experience in industries ranging from traditional energy companies to technology to the building industry, Standard's leaders are uniquely poised to carry out our vision of being the leading integrator of renewable energy and energy efficiency solutions.

About SRE

The Management Team

John Berger

Founder, Chairman and Chief Executive Officer

John Berger is the Chairman, Chief Executive Officer and Founder of Standard Renewable Energy. Prior to Standard, Mr. Berger founded and was the Managing Partner of Contango Capital Partners, LP, a venture capital firm.  While at Contango Capital Partners, Mr. Berger either invested in at an early stage or founded nine renewable energy companies.  This experience has produced a track record that is amongst the best in the nascent renewable energy industry.

Mr. Berger joined Enron in 1996 as an analyst for its East Power Trading department and later became a division manager. Before leaving the company for Harvard Business School in 2001, Mr. Berger was instrumental in the development of a new Premium Power division, where he developed corporate strategy for new energy technologies and spearheaded development opportunities in renewable energy technologies.

In 2002 and 2003, Mr. Berger served as an advisor to the Federal Energy Regulatory Commission (FERC).   Mr. Berger has more than thirteen years of experience in the energy industry.

Mr. Berger graduated cum laude from Texas A&M University with a Bachelor of Science in Civil Engineering and earned an MBA from Harvard Business School.


Rocky Waite

Chief Operating Officer

Mr. Waite brings more than 20 years of leadership and management experience to Standard Renewable Energy. After completing a 21 year career in the U.S. Army, he served as president and CEO of two HVAC distribution companies in Houston and Dallas. Mr. Waite also served on the Distribution Management team for Wal-Mart for five years.

As the COO for SRE, Mr. Waite is responsible for the operations, sales, and design and engineering for all SRE office locations.

Mr. Waite is a graduate of United States Military Academy. He received a Masters Degree in Advanced Military Studies and in Exercise Physiology.


Arvind Sinha

Chief Information Officer

Arvind Sinha brings more than 20 years of mission-critical technology experience to Standard Renewable Energy. His diverse experience includes robotics design, derivatives trading, and securities trading floor technology built on real-time integration middleware.

He was previously with Xambala, an innovative fabless semiconductor startup, producing acceleration solutions for streaming application-oriented network processing. As Vice President of Business Development at Xambala, he introduced the industry’s first hardware solution for content acceleration at wire speeds to top-tier global financial institutions. Mr. Sinha is also the founder and managing principal at Rais Associates, Inc., in Cupertino, where he offers technology and strategic consulting for enterprise software companies.

Mr. Sinha had previously spent over eight years with Teknekron Software Systems, through its acquisition by Reuters, Inc. and held various positions at Tibco and Tibco Finance Technology as he relocated from New York, NY to the company headquarters in Palo Alto, CA. He left in 2002 as Senior Vice President of Internet Strategy at TIBCO Finance Technology / Reuters.

Mr. Sinha funded his entire higher education through competitive merit scholarships and holds a MBA with Distinction from the University of Hawaii (Fujitsu Scholar), and a M.S. in Engineering from Odessa, Ukraine.


Glen Mayer

Chief Financial Officer

As SRE's Chief Financial Officer, Glen Mayer will be responsible for the financial operations in all of SRE's markets including Houston, Austin, Dallas/Fort Worth, San Antonio, Phoenix, Denver and Miramar Beach.

Prior to joining SRE, Mayer was the CFO for Joerns Healthcare, a private equity-backed manufacturer and service provider to the long-term care industry with operations in the U.S., Europe and Canada.  In this role, he was responsible for all financial functions, including consolidated financial reporting, treasury, internal controls, financial analysis, as well as business planning and acquisitions.

His experience also includes leadership positions with Wausau Paper, Infilco Degremont, and PricewaterhouseCoopers.

Mayer received his Masters of Business Administration from The University of Chicago Booth School of Business and an undergraduate degree in accounting from Western Illinois University. He is a certified public accountant (CPA) in the state of Illinois.


Chris Boyer, Ph.D.

Chief Technology Officer

Chris Boyer has over 14 years experience in project management, research and development, system design and new product implementation of alternative energy technologies including: solar, biofuels, clean fuels and fuel cells.

Prior to SRE, Dr. Boyer was a process development leader at Chemical Research & Licensing (CR&L), a division of Shell Global Solutions, who developed new chemical plant processes ranging over a broad array of chemistries from selective hydrogenation to biodiesel. In his role he was responsible for screening new chemistries and processes for technical and economic viability, managing potential candidates through pilot plant testing, providing technical sales support for successful technologies, and directing the start-up and commissioning of first-of a kind plants after construction.

Dr. Boyer started his career leading SBIR research projects at Lynntech, Inc., working with the DOD, DOE, NIH and NASA to rapidly prototype fuel cell and electrolyzer equipment; including the energy storage system for the solar powered, high altitude, unmanned aerial vehicle, Helios.

Dr. Boyer holds several US patents. He has served as an adjunct professor at Texas A&M University and Texas Southern University where he taught courses on Plant Economics, Fuel Cell Systems, and Energy Systems.

Dr. Boyer holds a Ph.D. in Chemical Engineering from Texas A&M University and is a licensed Professional Engineer in the state of Texas. He is a NABCEP-certified solar PV installer, and is Vice-President of the Houston chapter of the American Solar Energy Society (ASES).


Brett Sailors

Senior Vice President, Sales

Brett Sailors has over 20 years experience in sales and sales management roles within the building products and the heating, ventilation, and air conditioning (HVAC) industries.

Most recently, Mr. Sailors was the Vice President of Sales, Marketing and Operations at Comfort Supply, a distributor of heating and air conditioning equipment and supplies with 24 locations and annual revenues of $100 million. During his tenure, the company achieved double-digit sales growth and garnered significant earnings improvements. Mr. Sailors also has considerable experience working with home builders, developing relationships and launching innovative programs with top builders while working with both Goodman Manufacturing and James Hardie Building Products.

He earned a Bachelor of Science degree from Sam Houston State University.


Jordan Fruge

Senior Vice President, Business Development

Jordan Fruge was one of the original founders of Standard Renewable Energy, LP. Prior to helping launch SRE, Mr. Fruge served as a Regional Planner for Celanese, working in Latin America, Europe and the United States. Mr. Fruge also worked in operations management for a major distribution center for McKesson Pharmaceutical. He has played an instrumental role in the success of SRE by establishing relationships with key technology suppliers, developing major markets, and launching new product lines.

Mr. Fruge has a Bachelor of Science degree in industrial distribution from Texas A&M University.


Lawrence Doudna

Senior Vice President, Operations

With more than 20 years of operations experience in the energy industries, Lawrence Doudna serves as Standard Renewable Energy’s Senior Vice President of Renewable Energy Operations. Mr. Doudna’s expertise lies in implementing strategic development for diverse operations both nationally and internationally, strengthening employee and client relations and increasing profitability.

Previously, Mr. Doudna was a founding member and worldwide manager at Global Geophysical, a privately held company with a present net worth of more than $400 million. During this time he provided the President and Chief Operating Officer with aggressive strategies and tactical plans for expansion and penetration into core market achieving $4 million per month in revenue with a 50 percent profit after only five months of operation.

Prior to his time at Global Geophysical, Mr. Doudna served Western Geophysical (presently Western Geco, subdivision of Schlumberger) as a worldwide manager for nearly 20 years. During this time he managed the OBS product line.

Mr. Doudna holds a Bachelor’s of Science in Electronic Engineering from Missouri Institute of Technology.


Raymond B. Walker III

Senior Vice President and General Counsel

Mr. Walker joined SRE in February 2007, and has assisted SRE in its private offerings and in managing the legal affairs relating to SRE’s business. Mr. Walker has 10 years of legal experience in a number of industries. He began his career in 2000 with the law offices of Jenkens & Gilchrist, P.C. and later joined Winstead, Sechrest & Minick P.C. in 2003. His practice has consisted of public company securities offerings and compliance, private and public company mergers and acquisitions, and general corporate and partnership law for clients in the renewable energy, energy, transportation, and healthcare industries.

Additionally, Mr. Walker serves as SRE’s Senior Vice President, Government Affairs. As such, he is SRE’s chief advisor for the development of government affairs strategies involving local, state, and federal legislative and regulatory agencies. During the 2008-2009 Texas Legislative Session, he was instrumental in developing renewable energy and energy efficiency policy for the State. Nationally, Mr. Walker contributes regularly on federal energy legislation and climate initiatives. Mr. Walker is also a founding member of the Distributed Renewable Energy Alliance (DREA), a national coalition of renewable energy businesses supporting measures that will help the U.S. realize job creation and economic development through development of the renewable energy industry.

Mr. Walker received a Bachelor of Science in Biomedical Science from Texas A&M University in 1997 and graduated cum laude, receiving a juris doctorate, from Southern Methodist University, Dedman School of Law in 2000. Mr. Walker is an active member of the Texas Bar Association, the Houston Bar Association, and the Texas General Counsel Forum. He represents SRE in the Greater Houston Partnership, and serves on the development council for Arms of Hope.


Chuck Pflueger

Vice President, Marketing

Chuck Pflueger has broad experience in strategic marketing, advertising and brand management with a specialty in strategic communications planning and implementation. He has more than 25 years experience working in senior marketing and brand management positions with multinational energy, technology and start-up companies.

Mr. Pflueger has an MBA from Baldwin Wallace College and a Bachelor of Arts from Cleveland State University.


Kim A. Goldberg

Vice President, Administration and Human Resources

Kim Goldberg has over 25 years of experience as a legal professional, including 15 years as a Senior Litigation Trial Paralegal with the law firm of Winstead Sechrest & Minick in the commercial business litigation section. Her experience includes a wide variety of commercial litigation matters including subjects such as: lender liability defense, antitrust, securities, bank stock financing, litigation involving disputes involving financial institutions, contract claims, debt collection, RICO claims, false advertising claims, public utility regulation, foreclosures, real estate developments and investments, construction, bankruptcy and insurance disputes.

Ms. Goldberg is a member of the State Bar of Texas, Paralegal Division, the National Association of Legal Assistants, and the Society of Human Resources Management.


Zeke Yewdall

Chief Electrical Engineer

As Chief Electrical Engineer, Zeke Yewdall oversees system design, engineering and engineering sales support. He also direct design and installation assistance on technically complex and large scale photovoltaic projects and works with senior management to evaluate new technologies and develop best technical application practices on a company-wide basis.

Prior to joining SRE, Mr. Yewdall co-founded Sunflower Solar, Colorado's premier solar, photovoltaic (PV) and wind design and installation firm, where he specialized in the design and installation of residential and commercial PV systems in the Colorado Front Range. Mr. Yewdall has expertise includes energy efficiency analysis, data acquisition, renewable/solar energy assessment and construction. Mr. Yewdall has appeared in Home Power Magazine as well as participated in Engineers Without Borders, a nonprofit organization dedicated to helping communities in the developing world improve their quality of life through the implementation of environmentally and economically sustainable engineering projects that address basic needs of water, sanitation, shelter, and energy systems.

Mr. Yewdall received a Bachelor’s of Science in Engineering from Gonzaga University where he received the Gonzaga School of Engineering Excellence Award. He also has a Master of Science in Civil Engineering from University of Colorado, Boulder.


Maura Yates

Area Manager, Arizona

Maura Yates brings more than six years of experience in ownership and management of sustainability consulting companies and environmental litigation for non-profits.  Her comprehensive understanding of conservation strategies and the importance of sustainable building practices has helped her provide expertise to business owners on incorporating sustainable business methods into their models and products.

Miss Yates is a graduate of Arizona State University where she received her Bachelors of Science in Plant Biology with a focus in Ecology, as well as a Bachelor's of Science in Hydrology.


Robert J. McPherson

Area Manager, Central Texas

Robert J. McPherson has over 25 year of experience leading product development and business operations with high tech companies. He recently served as the COO for M3 Design, a strategic product development consultancy in Austin, helping clients develop product strategies and execute development programs.

Following the 2004 acquisition of Visual Circuits by Focus Enhancements, Mr. McPherson served as COO of the Systems Business. Prior, he was COO and VP of Engineering at Visual Circuits where he rebuilt the product development capability, launched several new products, and helped position the company for sale.

From 1995 to 2001, Mr. McPherson was President of the US division of Plasmon in Minneapolis, a publicly traded data storage company with headquarters in the UK. He led the development of this business from minimal revenue to a $60M business serving such notable customers as IBM and GE Medical.

Between 1980 and 1995, Mr. McPherson held a variety of engineering management positions in several Silicon Valley companies including 6 years at Xerox Engineering Systems. Mr. McPherson holds a Bachelors Degree in Mechanical Engineering from California Polytechnic State University, San Luis Obispo, California.


John Lewis

Area Manager, Colorado

As Area Manager, Mr. Lewis is responsible for the sales, operations and service divisions in the Colorado region. Mr. Lewis brings more than 20 years of management experience in residential and commercial construction industry to SRE.

Prior to his appointment to Colorado Area Manager, Mr. Lewis served as SRE’s Colorado Operations Manager. During this time he was responsible for the execution of all Colorado projects, establishing and managing operational processes, and overseeing project budgets, staffing, and scheduling.  Mr. Lewis has been directly involved with over 100 commercial and residential solar installations and critical to the regions revenue recognition.

Prior to joining SRE, Mr. Lewis was the director of construction for Foxcraft Homes. During this time he managed the build out of 30-40 custom homes a year.

Mr. Lewis is a United States Army Veteran.


James “Scooter” Fenton

Area Manager, Northwest Florida

Mr. Fenton has over 35 years of experience in the construction industry, with 30 of those years in management positions. Prior to joining SRE, he served as Branch Logistics Manager with G&L Marble.  His earlier experiences include: Chief Estimator/Operations Manager of Tri-State Fabricators, LLC; VicePresident/General Manager of Marion Fabtech, Inc.; Vice President Sales/Administration of RSC Stairco.

Mr. Fenton holds a degree in Business Administration from Auburn University.  He has served as a local chapter board member of the American Subcontractors Association, and he regularly participates in local area chambers of commerce.


Les Stumpff

Area Manager, Georgia

Les Stumpff joins SRE with 23 years experience from the homebuilding industry.  In his most recent role as VP/Division Manager for a national homebuilder in Atlanta he had responsibility for managing the daily operations and performance of the division.  That position, combined with his previous role as Controller/CFO for the division, gave Mr. Stumpff extensive experience in managing all aspects of the business, from strategic and financial planning to land acquisition and development, product design, cost estimating and purchasing, field operations, sales and marketing, and managing capital.

Prior to joining the national builder Mr. Stumpff’s experience included four years with one of Florida’s premier luxury homebuilders and, before that, four years in the manufacturing and assembly of military and commercial printed circuit boards.

Mr. Stumpff is slated to be inducted in January as 2010 President for the Greater Atlanta Homebuilders Association.  He is also active in the community through his involvement with several charities and trade organizations.

Danny De La Torre

Area Manager, North Texas & Oklahoma

Mr. De La Torre brings more than 13 years experience in the HVAC/R and plumbing business. He built two organizations from the ground up which grew into enterprises with multi-million dollars in annual sales. Mr. De La Torre has extensive knowledge and experience in personnel and operations management in an entrepreneurial environment.

Mr. De La Torre holds a Texas HVAC/R contractors license and as well as numerous management, sales and technical training certifications.


Bob Haughton

Area Manager, Southeast Texas & Louisiana

Mr. Haughton brings more than 25 years of experience from the commercial and residential construction industry. His expertise spans all forms of residential homebuilding including multi-family, production building, high-end custom construction as well as entrepreneurial capacity as owner of a custom building company in Houston during most of the ‘90’s. While fluent in all matters of development, Mr. Haughton spent the last several years concentrating on high density developments and most recently served as an Area Manager for a National Homebuilder, where he was in charge of developing new product lines and organization of a new division of high density projects.

Mr. Haughton has a BA from the University of Houston, majoring in Architecture and holds certifications as a Registered Building Designer, a licensed Realtor and is completing certification as a Graduate Master Builder.


Paul Roland

Director of Online Marketing

Paul Roland brings 25 years of combined technology and online marketing experience to Standard Renewable Energy. Mr. Roland is responsible for directing SRE’s online web presence and engaging customers through search and email marketing. Mr. Roland’s previous experience includes six years at DMN3.com as Online Marketing Director, two years at T1 Design/Idea Integration as Regional Vice President of Professional Services, and nine years at Compaq Computer Corporation. At Compaq, Mr. Roland was on the team that launched Compaq.com and developed ecommerce strategy for the Enterprise Computing Division.


Nam Duong

Director of Customer Relations

Nam Duong comes from a successful background within the financial banking and mortgage industry. He has over six years of regional sales management experience, responsible for a sales pipeline of over $20 million. He brings unique expertise in wholesale, business to business, and retail sales channels.

Mr. Duong holds a Bachelor of Business Administration in Marketing and Finance from Baylor University.


 
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